Boy George will release his new studio album, This Is What I Do, on his own record label (Very Me Records) in partnership with Kobalt Label Services (KLS). Kobalt allows artists and rights owners to retain ownership of their masters, and KLS provides label services in return for a share of revenues. The service already has an impressive line-up of talent: Pet Shop Boys, Nick Cave & The Bad Seeds, Prince and New Kids on the Block.
“This is the first record I have ever made and owned myself,” Boy George explained to Complete Music Update. “It’s very exciting to be a bit more in control of my work and to be doing this independently feels very liberating. Working with Kobalt adds to the excitement. I feel that I’m going to get more personal involvement from them, and have been very impressed with their work with Pet Shop Boys recently.”
This Is What I Do, which happens to be his first new album of original material in 18 years, was written by George and longtime writing partners John Themis, Kevan Frost and Richie Stevens. The LP will also feature guest spots from DJ Yoda, Kitty Durham of Kitty Daisy & Lewis, Scottish guitarist Ally McErlaine of Texas, Dreadzone’s MC Spee and Nizar Al Issa.
The first single from This Is What I Do is “King Of Everything”. The single, which is out now on iTunes, is about a wife-beating boxer trying to make amends with his victim. It’s an absolutely beautiful song. I am not a fan of Boy George as a person, but his new music sounds fantastic!