Released in 2002, “Freeek!” was far from being George Michael’s biggest hit, but it did mark a drastic change in direction for the pop singer. The futuristic music video that accompanied the single was directed by the still very much in demand director Joseph Kahn (Kylie Minogue, Britney Spears).
The clip for “Freeek!” incorporated a futuristic theme — cyborgs and sophisticated technology — and had a sexually assertive tone; like the leashed dogs that transformed into female bondage slaves. With lyrics like “I’ll be your educational lover. Your one fuck fantasy,” the video fit the animistic lyrics perfectly. According to Michael, the song was meant to serve as a warning as to where humanity is heading with technology. “Because I was trying to say something aggressive, it really freaked out my female audience,” Michael explained in a 2006 interview. “I love it as a record, but it stands out so much as not my normal intent. It made me understand how much people invest in who they think you are.”
“Freeek!” is one of the last really big budget music videos that I recall seeing at the time. They honestly don’t make them like this anymore, which really is a shame. “Freeek!” can be found on the 2004 album Patience (iTunes).