British singer-songwriter Rita Ora has released the music video for her new single “I Will Never Let You Down”. Slated for release in America on April 22nd via Roc Nation / Columbia, Rita’s newest offering is produced by chart-topping, Grammy nominated, multi-platinum producer Calvin Harris and is a fitting introduction to her upcoming album, scheduled for a late summer 2014 global release.
“I think this is the perfect song to launch my new album because I wanted to be as personal as possible and honest as possible and I’m happy right now, I’m in a really good place,” Rita said about the song. “I really wanted people to see how I felt and how I want other people to feel when they listen to my music — happy — so I love the fact that this is such an uplifting love song … it has such a positive message.”
The music video that accompanies “I Will Never Let You Down” was directed by renowned photographer and Emmy-Award-nominated director Francesco Carrozzini.