Fergie is back with a brand new solo single titled “L.A. Love (La La).” As far as comebacks go, the song is likely to find the Black Eyed Peas vocalist a comfy spot on your local top 40 station, but that’s not saying it is worthy of occupying that coveted spot.
Unfortunately, “L.A. Love (La La)” is a monotonous effort that never fully gets itself off the ground. The production and Fergie’s vocal performance do little to help the song reach its full potential. Fergie’s vocal not only comes across as generic and faceless, it’s also lacking any hint of panache. But that’s just one of the many problems that “L.A. Love (La La)” faces. The song is missing the punch necessary to make it memorable. Sure, the bouncy beat and the “la” “la” “la” “la” might have you briefly singing-a-long, but the track is never able to fully grab the listeners’ attention. If “L.A. Love (La La)” goes anywhere on the pop charts, it’s solely because of the artist behind it.
All in all, “L.A. Love (La La),” out September 30, 2014 via Interscope Records, is a song that does little to set itself apart from the pack.